Food Lion Feeds Launches “Holidays Without Hunger”

    hungerFood Lion believes ending hunger is the reason to give this holiday season, and the grocer is making it easy and affordable for its customers in its more than 1,000 stores to help families in need through its Food Lion Feeds “Holidays Without Hunger” campaign November 16 through Dec. 20.

    Through the campaign, customers can purchase and donate a specially-marked “Holidays Without Hunger” food box for $5, while supplies last, or make a cash donation at checkout. The boxes includes:

    • Food Lion brand tomato sauce
    • Food Lion brand green beans
    • Food Lion brand pot ready spaghetti
    • Food Lion brand chicken noodle soup
    • Food Lion brand mac ‘n’ cheese
    • Peter Pan Peanut Butter

    Food Lion Feeds is partnering with Feeding America, the nation’s largest domestic hunger-relief and food rescue charity, for this campaign. One hundred percent of cash donations benefit the Feeding America nationwide network of food banks. All food boxes are donated directly to the local food bank or partner agency. Additionally, customers have the option to purchase and take the box home for their personal use.

    Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated approximately 239 million meals* through in-store campaigns like “Holidays Without Hunger,” its food rescue program as well as local donations and volunteerism throughout its footprint.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.