PLMA Store Brands Jamboree Nov. 13-15

    plma-jamboreeFor retailers who march to their own drum, PLMA’s 2016 Private Label Trade Show is the industry event where the biggest and the best producers across every food and nonfoods category offer specialized manufacturing capabilities and expertise, exhibiting tens of thousands of products that will carry the retailer’s brand.

    As private brands continue to rack up new sales records across the major retail channels – surpassing $118 billion in the U.S. alone according to the latest industry data – the show continues to draw the largest attendance of store brands buyers in the Western Hemisphere. More than 4,500 visitors will include buyers and executives from virtually every major supermarket and drug chain, mass merchandiser, club, convenience and specialty retailer, foodservice distributor and wholesaler.

    Exhibits at the show have grown 10% overall for the past two years, and with plans for nearly 2800 exhibit stands this November, the PLMA is projecting that 2016 is going to be another record year.

    In two major exhibition halls companies offer foods and beverages that range from shelf-stable and frozen to chilled and fresh prepared foods – including fresh deli, diary & bakery items. A third major exhibition hall is devoted entirely to nonfoods, including health and wellness products, beauty and personal care, over-the-counter pharmaceuticals, pet care, kitchen and household, paper and plastic, and general merchandise.

    Joining manufacturers from across the U.S. on the trade show floor can be found international exhibitors and pavilions showcasing store brands products from nearly fifty

    nations, including Italy, Spain, Germany, France, Belgium, The Netherlands, Denmark, Greece, Turkey, Israel, India, China, Taiwan, Vietnam and South Korea, as well as from Canada, Mexico, Ecuador, Peru, Columbia, Chile and Brazil.

    As retailers constantly seek to expand their private brands to new categories and marketing concepts, special exhibits like PLMA’s New Product Expo put a spotlight on the newest submissions from exhibiting companies to help buyers navigate the enormous and diverse assortment of offerings on the trade show floor. In addition, PLMA’s popular Idea Supermarket, showcases store brands programs, products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.