Tesco Tests Meal Kits

tesco-beefU.K. retailer Tesco has introduced a private brand meal kit in direct competiion to large players like Blue Apron and Hello Fresh.

The collection which includes 12 Recipe Boxes rolled out into a dozen stores in a six-week trial.
Each kit contains all the ingredients needed to prepare a meal for two for £8. The line features:

  • Malaysian Beef Curry with Coconut Rice
  • Mediterranean Spice Rubbed Chicken with Rice
  • Mushroom Risotto with Pecorino
  • Poached Salmon Fishcakes with Green Beans & Lemon Aioli
  • Spanish King Prawn & Chorizo Paella.
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.