U.K. retailer Tesco has introduced a private brand meal kit in direct competiion to large players like Blue Apron and Hello Fresh.
The collection which includes 12 Recipe Boxes rolled out into a dozen stores in a six-week trial. Each kit contains all the ingredients needed to prepare a meal for two for £8. The line features:
- Malaysian Beef Curry with Coconut Rice
- Mediterranean Spice Rubbed Chicken with Rice
- Mushroom Risotto with Pecorino
- Poached Salmon Fishcakes with Green Beans & Lemon Aioli
- Spanish King Prawn & Chorizo Paella.