Target’s Newest Swim Brand Shade & Shore

target-shad-shoreWinter may be on its way but a warm destination is just a hop, skip and jump away. Whether there’s a warm, sunny beach vacation in your future, or you live in a location where the sun shines all year long, a good swimsuit is a staple in every woman’s closet. It should be stylish, affordable and comfortable—and that means it has to fit swimmingly. But where to find a suit that has it all?

Meet Shade & Shore, Target’s first swim brand to feature traditional bra sizing for its bikini top styles. Giving you a closer fit on halters and bandeaus, Shade & Shore’s sizes range from 32A to 38DDD in tops, with classic XS to XL sizing for bottoms. And that’s not all—the collection serves up a total of eight fit options per swimsuit style, which means tons of great-fitting swimsuit combos.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.