Augmented Reality Invades PLMA – Grocerymon Go!

    tbc042l_plma_pressreleaseimage_r1Augmented reality (AR) overlays virtual elements in the real world as seen by a smartphone or tablet, and it’s reshaping retail. “Augmented Reality is a magic mirror, a window to see and experience things in our daily life that didn’t exist before. By engaging customers on different levels – education, entertainment, added value, altruism – retailers can finally offer the enhanced shopping experience that consumers, especially millennials, have been waiting for.” said Patrick Mallek, The Brand Chefs maître d’Creative.

    Thanks to Pokémon Go, the interest in AR for retail is now beyond shelves and packaging. Products are coming to life, interactive shopping is improving the customer experience by providing relevant and timely information.

    Get a taste of augmented reality with GroceryMon GO!, a grocery-themed augmented reality mobile game. The App is Chefy AR. It’s free, fun, and a transformative retail experience.

    The GroceryMon GO game will be presented on the PLMA Tradeshow floor November 13-15 with players using AR to fill their virtual cart with product. If you’re not at PLMA and want to play, there is an option to play the game anywhere.

    The Chefy AR app is available now for download at the App Store or Google Play.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.