Augmented Reality Invades PLMA – Grocerymon Go!

    tbc042l_plma_pressreleaseimage_r1Augmented reality (AR) overlays virtual elements in the real world as seen by a smartphone or tablet, and it’s reshaping retail. “Augmented Reality is a magic mirror, a window to see and experience things in our daily life that didn’t exist before. By engaging customers on different levels – education, entertainment, added value, altruism – retailers can finally offer the enhanced shopping experience that consumers, especially millennials, have been waiting for.” said Patrick Mallek, The Brand Chefs maître d’Creative.

    Thanks to Pokémon Go, the interest in AR for retail is now beyond shelves and packaging. Products are coming to life, interactive shopping is improving the customer experience by providing relevant and timely information.

    Get a taste of augmented reality with GroceryMon GO!, a grocery-themed augmented reality mobile game. The App is Chefy AR. It’s free, fun, and a transformative retail experience.

    The GroceryMon GO game will be presented on the PLMA Tradeshow floor November 13-15 with players using AR to fill their virtual cart with product. If you’re not at PLMA and want to play, there is an option to play the game anywhere.

    The Chefy AR app is available now for download at the App Store or Google Play.