With the Targets, Whole Foods, Safeways and Walmarts of the world becoming masters in of private brand, pet specialty stores have lagged behind. Petco identified the opportunity to develop their own, better for pets, natural pet food private brand.
Wholehearted. A new natural private brand created by agency Bulldog Drummond aligned with Petco’s values. The new connected and compelling brand platform resonates both internally and with customers alike. The brand design features real stories of pets and their pet parents which helps the brand stand out on crowded shelves.