Mariano’s Private Brand Tea Experience

marianos-signature-teaMidwestern grocer Mariano’s Broadway in Lakeview, Chicago, launched on August 30, 2016 and became the second branch of its 39 stores to add Mariano’s Signature Tea to its beverage area.

Mariano’s added the private brand teas, designed by Equator, to its offering two years ago and following the product’s success introduced it in its Lakeview store this year.

The second tea bar was introduced in conjunction with the Vero private brand coffee area, which was introduced with new signage and menus that encourage customers to purchase private brand beverages.

Donald Fitzgerald, Mariano’s Group Vice President, Merchandising and Marketing, commented: “We made special effort to source Mariano’s Signature teas from Chicago’s very own Rare Tea Cellar tea shop to ensure customers receive high quality products.”