Mariano’s Private Brand Tea Experience

marianos-signature-teaMidwestern grocer Mariano’s Broadway in Lakeview, Chicago, launched on August 30, 2016 and became the second branch of its 39 stores to add Mariano’s Signature Tea to its beverage area.

Mariano’s added the private brand teas, designed by Equator, to its offering two years ago and following the product’s success introduced it in its Lakeview store this year.

The second tea bar was introduced in conjunction with the Vero private brand coffee area, which was introduced with new signage and menus that encourage customers to purchase private brand beverages.

Donald Fitzgerald, Mariano’s Group Vice President, Merchandising and Marketing, commented: “We made special effort to source Mariano’s Signature teas from Chicago’s very own Rare Tea Cellar tea shop to ensure customers receive high quality products.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.