7-Eleven Debuts Limited-Edition Jones Soda Slurpee

joones-soda-711_billboard_image7-Eleven, Inc. today announced the launch of, Jones Soda Co. limited-edition Orange & Cream private brand Slurpee flavor. For a limited time beginning the week of November 1st, the Jones Slurpee drink will be sold exclusively at 400 7-Eleven stores in the states of Washington and Oregon. The Jones Orange & Cream Slurpee flavor is the first cane sugar product for the Slurpee private brand.

“We are thrilled to offer Jones on the iconic 7-Eleven Slurpee in our home market,” says Eric Chastain, Chief Operating Officer, Jones Soda Co.

7-Eleven teamed up with Jones Soda earlier this year to launch a line of premium bottled soft drinks sold under its 7-Select private brand. The premium, carbonated beverages are available in distinct flavors made with natural flavors and lightly sweetened with cane sugar.

“7-Eleven has had great success with so-called ‘hometown hero’ Slurpee flavors, as well as our premium 7-Select premium bottled drinks created by Jones Soda,” said Dennis Phelps, 7-Eleven vice president of proprietary beverages and fresh food. “With Orange & Cream, we think we have another winner for our North Pacific Slurpee-lovers.”

In conjunction with this new Jones Slurpee, Jones Soda will be launching an innovative and fun billboard campaign to celebrate the collaboration with 7-Eleven and the continued strong alignment of our two brands. Landing as the first cane sugar premium soda Slurpee drink reinforces our innovative spirit and our ability to extend the Jones Soda brand!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.