Clever Humor Sets Heston from Waitrose Apart

waitroseheston-frontTake a look at the newly redesigned Heston Blumenthal private brand from the United Kingdom based grocer Waitrose. The new design for the iconic celebrity chef brings his brand to life with humor and intelligence. Illustrated anthropomorphic characters on the new line combine with a straightforward aesthetic that encourages customers to engage with the products.


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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.