Walmart Private Brands Supports How2Recycle

great-value-recycleThis year, retail giant Walmart has encouraged its private brand suppliers to use labeling that helps it’s customers understand how to recycle their product. By joining How2Recycle, suppliers are able to use the program’s on-package recycling label to communicate to consumers how to recycle different types of packaging. The corresponding jump in membership is evidence of the retailer and its private brands influence on the market.

“We believe a best practice is to use labeling that helps customers recycle, such as the How2Recycle label, to communicate the recyclability of a package. The How2Recycle label is also a great conversational tool between merchants and suppliers to discuss if a package is designed with recyclability in mind.” Jack Pestello, SVP, Private Brands, Walmart U.S.

The How2Recycle label now has over 55 members, and is growing steadily. Consumers should expect to see the label on select Great Value and Equate private brand products in the coming months.

“We cannot understate the importance of the support of retailers like Walmart in the How2Recycle program, who are leveraging their influence in the supply chain to make a true difference to support the accuracy of recycling claims,” says Kelly Cramer, Senior Manager at Sustainable Packaging Coalition. “We very much look forward to welcoming more suppliers to How2Recycle in the near future.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.