In honor of America’s heroes, the Sears private brand Kenmore has created a limited edition patriotic laundry pair with an American flag graphic on the back console that was designed, engineered and assembled in the U.S.A. Kenmore will donate $40 from the sale of each pair, up to a total of $200,000, to Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary improvements, modifications and repairs to military family homes nationwide.
“The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle,” Tom Park, president of Kenmore, Craftsman and DieHard brands. “We developed this one-of-a-kind laundry pair to raise funds around Veterans Day for those who have served in the military. We hope these funds can help make a positive impact in their lives.”
Other ways Sears shoppers can give back this holiday season through Heroes at Home include:
- Craftsman Hat – The Craftsman private brand will donate $1 from the sale of each beanie to Rebuilding Together, with a minimum donation of $4,000.
- Ornaments – Two collectible moose and bear Christmas ornaments help raise funds for Heroes at Home this holiday, and are the perfect, meaningful addition to any tree. With every qualifying in-store or online purchase through 12/24, Sears will donate $1 to Rebuilding Together to help military families in need, with a minimum donation of $20,000.
The Heroes at Home program has raised more than $20 million over the past nine years thanks to donations from Sears loyalty club members, customers and associates, and has funded more than 1,600 home rebuilds.