no7-re-designed
Deerfield Illinois-based drugstore Walgreens is finally preparing to roll-out two of their British acquisitions Boots’ most impressive private brands to stores across the US this fall. Boots’ No7 and Soap & Glory private brands will debut on hit shelves as well as beauty consultants in select stores. Consultants will be trained in clinical skin care and makeovers. Managing Director of Boots Retail USA, Lyle Tick told Women’s Wear Daily (WWD) “Our portfolio is in its infancy in the biggest beauty market in the world. The next couple of years brings tremendous opportunity. We’re bringing brands with proven traction elsewhere, but in the Americas, we are at the beginning of the brands’ life cycle – we’re still new here.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.