Preview This Year’s PLMA Trade Show

plmaliveWith PLMA’s Chicago trade show only weeks away, here’s a preview of the trends and products that will be featured. On the food side, America’s changing eating habits will be in the spotlight. On the health side, anti-aging is taking center stage. On the consumer side, gender-blurring is making news. In this edition of PLMALIve! anchor Jodi Daley and PLMA president Brian Sharoff examine the issues. Plus, Bob Vosburgh surveys what will be in the Idea Supermarket and David Merrefield comments on how the role of store brands has changed.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.