Introducing Target’s Latest Home Collab: Modern by Dwell Magazine

target-dwellOne thing our suburban shoppers love about Target is that there’s newness around every corner. And this winter will be no exception. Enter Modern by Dwell Magazine, a new collection in Home that the retailer just announced with Fast Co.Design.

target-dwell4“We spend a lot of time getting to know our guests, even spending time with them in their own homes,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “Many of our guests have told us they want to add a modern aesthetic into their environment, but they want it to be easy and, just as important, affordable. That’s a challenge we were happy to accept. With our friends at Dwell Magazine, we’ve created a line that captures modernism beautifully. The collection is a great complement to our current assortment – it’s stylish, high quality and the prices are great. I know our guests are going to love it.”

target-dwell2Dwell is a design and technology brand that is connecting the modern world. Founded in 2000, Dwell’s mission is to bridge the gap between design professionals and enthusiasts, and it reaches the worldwide design community through its print publication, digital platform, live events and products.

“We’ve long admired Target for how they embrace good design and cultivate unique partnerships, so we’re thrilled to work together on introducing this new collection,” said Chris Deam and Nick Dine, Co-Creative Directors of Product Design, Dwell. “With Modern by Dwell Magazine, we’re excited to introduce modern design to more people than ever.”

target-dwell3The Modern by Dwell Magazine collection features more than 120 items, including furniture, décor, tabletop and home accessories separated into indoor and outdoor collections. Get ready for copper bar tools, terracotta planters, sleek patio sofas and more!

Making modern design more approachable, accessible and affordable to Target customers more than ever before, Modern by Dwell Magazine will be available at select Target stores and on Target.com beginning Dec. 27. Prices will range from $49.99 to $399.99 for furniture and $16.99 to $99.99 for décor, tabletop and accessories.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.