Coop Switzerland Grows Vegetarian & Vegan Products


Retailer Coop Switzerland has extended its assortment of private brand vegan and vegetarian products. Coop now carries more than 500 vegetarian products, of which 350 are vegan.

The exclusive partnership with the German retailer Veganz has included the introduction of 34 their vegan products in 190 Coop stores.

Due to the increasing number of flexitarians in Switzerland, Coop has increased its offering of products from suppliers such as Délicorn, Karma, and Veganz.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.