Price Chopper Adds Topco’s Simply Done

sd_web_imagenewSchenectady, New York-based grocer Price Chopper has shifted its household products to the Topco owned brand Simply Done. The move comes as part of the retailer’s evaluation of its private brand portfolio. Which has so far resulted in the introduction of an upgraded NBE brand PICS which is expected to grow to close to 2,000 items over the next two years. Simply Done joins Topco’s natural and organic brand Full Circle at Price Chopper and Market 32.simply-done-plasticbags

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.