BI-LO, Harveys & Winn-Dixie Debuts Whiskers & Tails

2114003010Today, Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie stores, announced the launch of its all-new pet food brand, Whiskers & Tails. The launch includes a variety of wet and dry dog food, as well as treats and biscuits that are packed with high-quality protein and nutritionally balanced with vitamins and minerals – all at a great value.2114003028

Southeastern Grocers’ new Whiskers & Tails product line includes a variety of flavors and formulas to keep customers’ four-legged friends and furry companions happy and healthy in every stage of their lives. Whiskers & Tails dry food and treats have been taste tested and pet approved against national brands, with four out of five dogs preferring Whiskers & Tails Bacon Strips Dog Treats to the national brand.

Scott Morris, Executive Vice President of Merchandising for Southeastern Grocers said, “Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line. The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

The new Whiskers & Tails pet food line includes:

  • 6 varieties of dry dog food
  • 18 varieties of wet dog food
  • 5 varieties of dog treats and biscuits
  • 16 varieties of dog rawhides
  • 4 varieties of dry cat food
  • 26 varieties of wet cat food
  • 5 varieties of cat litter

Customers can now purchase Whiskers & Tails dog food, treats and biscuits at all BI-LO, Harveys and Winn-Dixie stores, and will find cat food and treat varieties starting in November.2114003034

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.