Beleaguered retailer, Sears sale of its iconic private brand Craftsman has not surprisingly attracted bidders including Stanley Black & Decker Inc., Hong Kong’s Techtronic Industries Co., U.S.-based Apex Tool Group and Sweden’s Husqvarna AB according to a report from Bloomberg. Final bids, with expected bids close to $2 billion, are due at the end of the month.
It is little surprise that this collection of tool companies is in the mix. I can only wonder if the biggest opportunity for Craftsman, Kenmore and Diehard is actually at Walmart or Lowe’s. Bot retailers would gain significantly by injecting the brand into their offerings. Walmart could leverage it to take significant share in tools and appliances by exploding the brands to store-within-a-store in all of their doors. This could be one of a very few opportunities for Walmart to drastically grow sales and share.