Bi-Lo, Winn-Dixie Win International Ice Cream Award

prestige_icecream_vanillaSoutheastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie stores, has announced a first place award for its Prestige French Vanilla ice cream. The company accepted the first place award from the Wisconsin Dairy Products Association during the 2016 World Dairy Expo Championship Dairy Product Contest Awards Ceremony in Madison, Wisconsin on October 4, 2016. This marks the second consecutive year Southeastern Grocers has won the first-place award, with Prestige Coconut Almond Fudge taking home the top prize in 2015.

french-vanilla-003Scott Morris, executive vice president of merchandising for Southeastern Grocers said, “It is an honor to receive a first place award for our Prestige French Vanilla ice cream, a true testament to Prestige being a premium brand ice cream. We know our customers are true fans of Prestige French Vanilla ice cream, which is why we work hard to provide them with exceptional, quality ice cream using the finest ingredients for those indulgent moments.”

Southeastern Grocers offers more than 20 Prestige ice cream flavor combinations. Prestige is made with 100% fresh milk and cream for a rich, creamy texture, with no high fructose corn syrup, no artificial flavors and no artificial colors.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.