PB CAREERS: Ross Stores – Brand Manager

rossPB CAREERS: Ross Stores – Brand Manager

Company: Ross Stores
Job Number: 16004402
Location: New York, NY
Date Posted: 9-25-2016

About Ross Stores:
Ross Stores, Inc. is an S&P 500, Fortune 500 and Nasdaq 100 (ROST) Company headquartered in Dublin, California, with fiscal 2015 revenues of $11.9 billion. The Company operates Ross Dress for Less (“Ross”), the largest off-price apparel and home fashion chain in the United States with over 1,270 locations in over 34 states, the District of Columbia and Guam. The Company also operates over 170 dd’s DISCOUNTS locations in 15 states that feature a more moderately-priced assortment of first-quality, in-season, name brand apparel, accessories, footwear and home fashions for the entire family at everyday savings

The company’s merchandise mix and assortments are constantly evolving as merchants and planners focus on what customers want to buy and respond by delivering great discounts on a wider variety of name brand merchandise. With its solid management team, proven off-price concept, strong cash flow and return on equity, Ross is ideally positioned to successfully execute its growth strategies.

At Ross you will find:

  • A career that fits you
  • Teamwork
  • Amazing culture and people
  • Big company with a family feeling
  • Customer focus

Are you ready for the next big move in your career? We look forward to hearing from you!

The culture demands hands-on, close engagement at all levels, and the ability to think and act strategically. Within this culture, there are many opportunities to attain and even exceed personal goals quickly while partnering with professionals across multiple categories. This creates a win-win culture with a rigorous standard of performance for everyone.

Structured for growth and profitability, individuals are measured on performance rather than process. What this yields is an environment that is invigorating and offers a clear, compelling reward system for the team.

Additional information is available at:

About this job:
The Brand Manager will ensure overall consistency and integrity of Ross private brands and labels. He or she will develop a strong knowledge base of Ross product and private brand positioning. The Brand Manager will collaborate with and influence cross-functional teams to ensure that private branded product adheres to product guardrails and that logo and packaging design integrity is maintained. He or she will leverage analytical skills to monitor, audit and identify opportunities to refresh private brands and labels.

Brand Management:

  • Assess and evaluate private brand/label positioning within Ross and the competition; Ensure private brand/label product and packaging creates a cohesive statement in store
  • Partner with Product Development and Merchant Teams to develop deep understanding of Ross private brand/label product
  • Partner with Packaging Manager to ensure brand/label integrity is maintained in packaging design across all product areas
  • Partner with copywriter to ensure brand/label integrity is maintained in copy voice across all product areas

Brand Auditing, Consulting, and Training:

  • Develop and conduct brand/label audits according to audit calendar to ensure adherence to both product and packaging brand/label guardrails
  • Attend key product meetings and advise merchants and Product Development Teams on how to segment product into brands/labels
  • Attend key packaging meetings and advise Packaging Team on how to evolve packaging design within brand/label guardrails
  • Support Merchants and PDs with training on branding, brand/label guardrails and segmentation

Create and Maintain Tools:

  • Document definitions/personalities and product guardrails for all existing brands/labels Create implement and maintain tools and/or visuals that assist the team in visualizing brands/labels
  • Partner with packaging team to ensure brand/label guides are up to date
  • Incorporate and maintain product guardrails within each brand/label guide

Brand Analysis

  • Review long range brand/label plans and progress against them
  • Partner with Merchant and Product Development teams to strategize on how to achieve brand sales goals

Desired Skills and Qualifications:

  • Solid written and verbal communication skills; strong listening skills
  • Highly organized and possesses strong attention to detail; takes initiative
  • Interpersonal Effectiveness; Ability to collaborate and build organizational relationships
  • Analytical problem solving and decision-making skills; leverages data and applies solid judgment to analysis
  • Time Management
  • Process Management
  • Bachelor’s degree or equivalent
  • 8 – 10 years of branding experience at a large retailer, branding or CPG firm
  • Proficient in Microsoft Excel and Adobe Creative Suite
  • Moderate level analytical skills


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.