Ranir Purchases 200,000 sqft Headquarters, R&D and manufacturing facility.

RanirRanir LLC, a global manufacturer of store brand oral care products and value branded oral care products under the Plackers and REMBRANDT trademarks, today announced it closed Raniron the purchase of its 200,000-square-foot corporate headquarters, R&D and manufacturing facility.

Ranir has grown from a small tenant 22 years ago to occupying the entire building at 4701 East Paris in Grand Rapids. The Company said it purchased the property to allow Ranir and its brands the flexibility to renovate or realign the facility to meet its continued growth. The building – and its signature minty-fresh smell throughout – includes office space, product development, and testing, as well as ISO certified manufacturing.

“We continue to invest in our business from research and product development to acquisitions and new talent, and felt purchasing our long-time corporate headquarters was an important move to give us complete autonomy and agility in how we operate our business and utilize our space,” said Rich Sorota, president and chief executive officer of Ranir. “Our building environment is a critical tool to creating and making great products and serving our retailer and consumer partners, and this is another step toward our goal of delivering affordable, healthy smiles to millions of households every day.”

Ranir employs more than 550 associates at its corporate headquarters and manufacturing facility, which produces oral care products for many of the nation’s leading retailers around the world.

About Ranir

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.