SPAR Launches Better Choices Kids

spar-model-and-mom-of-two-claudine-keane-officially-launched-spar-better-choices-kids750x500Following on from the very successful launch of their private brand SPAR Better Choices in June, SPAR Ireland has now launched SPAR Better Choices Kids, which sees new child-specific food portions available in SPAR stores across Ireland. A special lunch pack has been designed, which contains a recommended roll or wrap of choice, a yogurt or a piece of fruit and a bottle of SPAR water for €3,50.

Model and mom-of-two, Claudine Keane, officially launched SPAR Better Choices Kids. The initiative aims to offer children a new range of healthy and convenient options, with solutions coming from the fresh food, deli and grocery ranges. It also caters for customers with varying nutritional needs with low-fat, high protein, and gluten-free products on offer.
The overall SPAR Better Choices initiative sees SPAR Ireland redefine its offering to customers, whatever their health preferences may be, in response to changes in Irish consumers’ lifestyle choices. Eating on-the-go has traditionally meant a limited choice and little information available on nutritional content. To help make sure that eating in a hurry doesn’t mean compromising on health, SPAR has launched SPAR Better Choices.
To launch this new initiative, SPAR Ireland partnered with dietitian Ellen Roche, to research and carefully select the products to include in the range. A member of the Irish Nutrition and Dietetic Institute, Ellen has spent many months working with SPAR on this exciting new development, which sees all products highlighted in stores with the SPAR Better Choices logo to offer customers guidance on choosing the best foods for their lifestyle, while on the move. Snack favorites under SPAR Better Choices Kids include fruit pots, rice cakes, yogurts, and juices.

Having enjoyed a healthy ‘LA lifestyle’ for many years now with husband and football legend, Robbie Keane, and their two sons Robert and Ronan, Claudine was delighted to partner with SPAR to launch the health and wellbeing range for kids. The mom of two is passionate about providing her children with healthy foods and is all too aware of the need in Ireland to offer healthy choices for children when it comes to convenience foods.
Speaking at the SPAR Better Choices Kids launch, Claudine said: “I am delighted to launch the SPAR Better Choices Kids initiative. As a family, we are always on the move and when we come back to Ireland, it’s important to be able to provide the boys with nutritious snacks be it for breakfast, lunch or on-the-go. I am thrilled to see that SPAR now has this covered.”

Commenting on the initiative, Willie O’Byrne, Managing Director BWG Foods (owners and operators of the SPAR Brand in Ireland), said: “At SPAR we are committed to providing our customers with the best product offerings across our stores. We are delighted to announce the launch of the SPAR Better Choices Kids campaign, which we have been working on with Ellen Roche in order to develop this more comprehensive health offering. We want to offer parents fresh Food-to-Go solutions for themselves and their children, and let them know that they can always rely on us to have a great choice of healthy options for the whole family at SPAR.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.