Ahold USA today announced an exclusive partnership with award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking private brand floral line. The exclusive collection was developed by Ahold USA, in partnership with United Entertainment Group, a leading entertainment, sports and lifestyle agency.
The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers. Beginning October 7, the new line will be available at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s.
“I love flowers, giving them and receiving them, so when Ahold USA presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Queen Latifah. “I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection.”
The Queen Collection features a number of stunning arrangements, including eight floral bouquets and two orchids that have all been personally named by Queen Latifah. Using inspiration from her widely varied professional career, Queen Latifah has named each design based on the feeling it is meant to convey and evoke. The Queen Collection bouquets include the Passion Rose Bunch, Hope Bouquet, Unity Bouquet, and the Confidence Bouquet, to name a few.
“We are thrilled to embark on this exclusive partnership with Queen Latifah who is not only a renowned and award-winning global entertainer, but also someone with impeccable taste and style that shines through in The Queen Collection,” said Kelly Krutz, Ahold USA Floral Portfolio Lead. “We believe this collaboration will be a game-changer for the floral industry, providing a floral destination at our division stores that we know will be a big hit with customers.”
100% of the flowers in Queen Collection bouquets and arrangements are sustainably sourced from certified farms. The Queen Collection is offered at a range of price points starting at $10.88 and can be found at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s. The Queen Collection can also be ordered online at petaldelivery.com.