Ahold Debuts Queen Latifah Collection

ahold-queen-latifahAhold USA today announced an exclusive partnership with award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking private brand floral line. The exclusive collection was developed by Ahold USA, in partnership with United Entertainment Group, a leading entertainment, sports and lifestyle agency.

The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers. Beginning October 7, the new line will be available at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s.

“I love flowers, giving them and receiving them, so when Ahold USA presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Queen Latifah. “I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection.”

The Queen Collection features a number of stunning arrangements, including eight floral bouquets and two orchids that have all been personally named by Queen Latifah. Using inspiration from her widely varied professional career, Queen Latifah has named each design based on the feeling it is meant to convey and evoke. The Queen Collection bouquets include the Passion Rose Bunch, Hope Bouquet, Unity Bouquet, and the Confidence Bouquet, to name a few.

“We are thrilled to embark on this exclusive partnership with Queen Latifah who is not only a renowned and award-winning global entertainer, but also someone with impeccable taste and style that shines through in The Queen Collection,” said Kelly Krutz, Ahold USA Floral Portfolio Lead. “We believe this collaboration will be a game-changer for the floral industry, providing a floral destination at our division stores that we know will be a big hit with customers.”

100% of the flowers in Queen Collection bouquets and arrangements are sustainably sourced from certified farms. The Queen Collection is offered at a range of price points starting at $10.88 and can be found at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s. The Queen Collection can also be ordered online at petaldelivery.com.

Previous articleOld Navy Launches Kindred Goods
Next articleAmazon India Launches Private Brand Fashion
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.