Food Lion “Quarter Back” Private Brand Promotion

food-lion-quarter-back-frontNow through October 11, Food Lion shoppers can save a quarter with every private brand item purchased, up to $10, during the grocer’s “Quarter Back” promotion. A purchase of at least four private brand products with an MVP loyalty card will earn shoppers a coupon good on their next shopping trip.

Customers can shop for more than 7,000 private brand items offered in stores, backed by Food Lion’s promise of quality and freshness. All items also have a double your money back guarantee, meaning if at any time a customer is not completely satisfied, they can return the product to their local Food Lion store and receive double their money back.

In 2015, Food Lion redesigned its private label packaging under the Food Lion brand, making shopping for these items easy to find, easy to save and easy to trust. Updated package designs include Guiding Stars nutritional information added to the front panel to make it easier for shoppers to make purchasing decisions. In addition, the company expanded its private brand offerings to fresh produce, including carrots, apples, potatoes, mushrooms, onions and much more.

Food Lion’s complete family of private brands, which are eligible for the promotion, include:

Food Lion brand: Products that offer a wide range of products that are equal to or better than national brand quality to meet every day needs to save customers time and money, including produce, meat, dairy, bakery and much more.
Nature’s Place: Natural and organic products featured throughout the store that are grounded in goodness and free from more than 100 artificial ingredients at affordable prices.
Taste of Inspirations: Premium brand quality products made from the finest “real” ingredients at affordable prices.
Home 360: Quality, non-food products such as household items like batteries, fire logs, charcoal as well as Home 360 Pet items, Home 360 Baby items and more.
Healthy Accents: Health and beauty products, both of which are equal to, or better than, national brands in quality and lower in price.
CHA-CHING: Products offering unquestionably low prices on the brash basic items to help customers meet their budget with a sense of pride. Items include paper products, cookies, bread, sugar, oil, spices, dressings, condiments, peanut butter, toaster pastries, apple juice cocktail, chips, and laundry/cleaning products.

During the Quarter Back promotion, shoppers can repeat the deal as many times as they would like during the promotion period. A minimum of four private brand items must be purchased for the promotion to apply, not to exceed 40 items, or $10, in one shopping trip using a personal MVP card. Random weight items are not eligible for the promotion. Coupons received may be used on the customer’s next shopping trip, but may not be used on the same day. All coupons are valid two weeks from issue

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.