Private Brand Baby Formula Receives An “A” Rating From Doctors

perrogo-formulaPerrigo Nutritionals announced today that private brand Advantage infant formula, sold as a private brand product, received high marks from pediatricians in a new infant formula survey by Clinician Reports. The July 2016 Pediatrics Issue reports that store brand Advantage infant formula compares favorably to the nutrition of the nationally advertised brand, Similac Advance Infant Formula.

Clinician Reports asked 20 independent pediatricians to test store brand Advantage infant formula with their newborn patients for eight weeks. Overall, store brand Advantage received an “A” rating with high marks in all categories. Pediatricians found the store brand nutritionally comparable to the nationally advertised brand, well tolerated by infants, easy to prepare, and a great value for the money.

Perrigo’s Executive Vice President & President, Consumer Healthcare – Americas, Jeff Needham stated, “It comes as no surprise that store brand Advantage infant formula received high marks from healthcare professionals in this survey. All infant formulas sold in the United States must meet the same FDA standards. More and more pediatricians and consumers realize high quality store brands are nutritionally comparable to nationally advertised brands and offer more value with up t0 50% savings versus national brands.”

Clinician Reports is the home of peer-approved medical tools and therapies. The resource is designed to help the clinician instantly find FDA-approved cleared products with peer reviews, clinical results, FDA approval/clearance letters, and testimonials. Read the report in the Pediatrics July issue at  Interactive results can also be viewed online at

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.