Summer is coming to an end but progress on GMO disclosure and other issues may make autumn a little easier. The big news was enactment of federal legislation on GMO disclosure. Regulatory agencies also gave the green light to the merger of Ahold and Delhaize in the U.S. and Europe. The Institute of Food Technology had words of wisdom regarding clean labels and PLMA released its new research study “How America’s Eating Habits Are Changing.” In this edition of the PLMA’s web-based video magazine PLMALive! anchor Jodi Daley and PLMA president Brian Sharoff offer in-depth coverage.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.