I am excited to announce that I will be speaking at this year’s edition of BRANDPACKAGING magazines Packaging That Sells Conference, October 3-5, 2016 at The Drake in Chicago, Illinois. The event provides the opportunity to interact with the industry’s most influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand’s message and connecting with consumers.
Packaging That Sells Conference provides the opportunity for attendees to spend two days networking with and learning from the industry’s most influential brand innovators. Educational sessions will cover a wide range of industry related subjects and are guaranteed to motivate and challenge your creative process.
Tuesday, October 4 at 1:00 pm I will moderate the provocative panel “You Can’t Do That With Packaging! Or Can You?” During the panel Crystal Bennett, Partner with Little Big Brands, Steve Martin, CCO of MBD and I will debate the challenges of packaging today. We will discuss:
- Ineffective packaging communication and structural challenges.
- Techniques to position your product to communicate its benefits in a favorable way to your audience
- Common beliefs in branding and packaging and ask if there is a better way
And let me know if you would like to connect, have a drink or discuss a problem we can solve together.
I will see you in Chicago!