Christopher Durham To Speak At Brand Packaging That Sells Conference

brand-packaging-that-sellsI am excited to announce that I will be speaking at this year’s edition of BRANDPACKAGING magazines Packaging That Sells Conference, October 3-5, 2016 at The Drake in Chicago, Illinois. The event provides the opportunity to interact with the industry’s most influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand’s message and connecting with consumers.

Packaging That Sells Conference provides the opportunity for attendees to spend two days networking with and learning from the industry’s most influential brand innovators. Educational sessions will cover a wide range of industry related subjects and are guaranteed to motivate and challenge your creative process.

Tuesday, October 4 at 1:00 pm I will moderate the provocative panel “You Can’t Do That With Packaging! Or Can You?” During the panel Crystal Bennett, Partner with Little Big Brands, Steve Martin, CCO of MBD and I will debate the challenges of packaging today. We will discuss:

  • Ineffective packaging communication and structural challenges.
  • Techniques to position your product to communicate its benefits in a favorable way to your audience
  • Common beliefs in branding and packaging and ask if there is a better way

Register today!

And let me know if you would like to connect, have a drink or discuss a problem we can solve together.

I will see you in Chicago!



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.