Singapore is often referred to as ‘the little red dot’ as the country appears as small as a dot on a world map. Redmart is one of the largest online supermarkets in Singapore. They offer low everyday prices and great deals. Agency Love Mondays were asked to help communicate their approach of delivering happiness and extend their range of private brand packaging.
Keeping the idea of the ‘little red dot’ was imperative, but the agency also injected a sense of playfulness into each pack. Hand drawn illustration added a relaxed and joyful feel, and each one pack has it’s own cheeky personality. The copywriting also “delivers happiness’ to the consumer. Phrases such as ‘have a rice day’ for the rice pack and ‘flower power’ for the flour are designed to bring a smile to the customer’s face.