This week, discount grocer Aldi is asking customers to get in touch with their German roots by tasting some private brand snacks and treats. Take a look at the selection.090915_s_48075_dk_germanpickles-e1473130732635

German Style Pickles – $2.49

Oh, pickles – we crave them, we crunch them, we love them. As a zesty snack or a sandwich side, these German Style Pickles pack a delectably sour punch. Sub them in for the Great Gherkin Kosher Dill Pickles in this Rouladen recipe for an extra tang of German flavor.

090915_s_41253_dk_doppelkeks-e1473130699249Doppel Keks $1.99
In German, “doppel” means double, and “kek” means “biscuit.” So, double the biscuits on these bad boys (and double the yum!).

090716_s_44581_dk_stollenbites_marzipan-e1473130678539Stollen Bites – $3.49
Stollen is a rich, cake-like bread. And if that description doesn’t already have you drooling, these Stollen Bites come two ways, filled with a sweet marzipan center or chocolate-covered goodness. Which will you choose?

040815_s_46795_dk_spritzassortment_vanilla-e1473130647786Spritz Assortment $1.99
If you haven’t caught on by now, Germans know how to make a mean dessert. Try these spritz cookies – in almond, vanilla or coconut – with an after-dinner mug of Hazelnut Hot Chocolate or a Salted Caramel Latte.

090915_s_48083_dk_vitaloatcookies_chocolatechip-e1473130758630Crunchy Vital Oat Cookies $2.49
And of course, the comfort-food classic: a good ol’ cocoa cookie. The baggie makes these perfect for back-to-school teachers’ gifts or slip into your bag to snack on in between practices and rehearsals.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.