Kroger Hatches New Affordable Cage-Free Eggs

Kroger eggsKroger today announced a new, more affordable private brand line of cage-free eggs.

“Kroger-brand Cage-Free Eggs are now available in our family of stores nationwide,” said Gil Phipps, Kroger’s vice president of corporate brands. “More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs.”

Kroger has been a leader in cage-free eggs for many years. The company also offers cage-free eggs under its popular Simple Truth and Simple Truth Organic brands. In 2015, 15% of the eggs Kroger sold were cage-free compared to the industry average of 9%.

In March, Kroger announced its goal is to transition to a 100% cage-free egg supply chain by 2025.

“In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now,” said Mel Bomprezzi, Kroger’s vice president of grocery merchandising. “We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers.”



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