Belk To Open First Crown & Ivy Private Brand Store

Crown & IvyCrown & Ivy, the private brand launched by Charlotte-based Belk in 2014, is opening its first free standing 100% Crown & Ivy brand store in Raleigh’s Crabtree Valley Mall. The brand is Belk’s foray into fashionable preppy womenswear with bright colors and bold patterns. Earlier this year, Belk tested a  Crown & Ivy pop-up store in downtown Charleston.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.