Belk To Open First Crown & Ivy Private Brand Store

Crown & IvyCrown & Ivy, the private brand launched by Charlotte-based Belk in 2014, is opening its first free standing 100% Crown & Ivy brand store in Raleigh’s Crabtree Valley Mall. The brand is Belk’s foray into fashionable preppy womenswear with bright colors and bold patterns. Earlier this year, Belk tested a  Crown & Ivy pop-up store in downtown Charleston.