Target Brings Pumpkin Spice Back

Target Pumpkin 1September’s here, and we’re looking forward to crisp leaves, cooler weather—and all things pumpkin spice! The beloved flavor is back and bigger than ever, so Target’s test kitchen gurus have been up late (of course fueled by Archer Farms private brand Pumpkin Spice Coffee), pouring over the perfect pumpkin spice delights, just for you. And, they’re all available exclusively at Target.

“Pumpkin spice is truly a season for our guests,” says Amanda Irish, vice president, Owned Brands. “They’re literally hungry for more, telling us they want to enjoy the flavor in more moments throughout the day.”

So Target is introducing lots of new pumpkin spice products (more than doubling last year’s assortment), and even creating curated displays of fall goodness in some stores to make picking pumpkin treats fun and easy. And those test kitchen experts? They’ve been dreaming up ways to help customers savor the flavor.

Target Pumpkin 2Wake up to pumpkin-y goodness
Can’t face the world without that hot cup of Joe? Brew a cup (or, go ahead—make a whole pot) of Archer Farm’s Pumpkin Spice coffee. It’s available in decaf bags and single-serving cups, too. And if hot chocolate’s more your style, try this yummy Pumpkin Spice Hot Cocoa mix.Target Pumpkin 3

Breakfast of champions
Coffee? Check. Now, on to breakfast. Archer Farms Pumpkin Pancake and Waffle Mix is perfect for a cozy weekend morning. Or, for a quick weekday fix, layer fresh fruit, yogurt and Pumpkin Spice Granola for a fall parfait. Another quick-but-oh-so-delicious trick? Whip up this easy raw apple crisp, using the pumpkin spice granola instead.Target Pumpkin 4

Spice up your lunch
Create a swoon-worthy fall salad. Toss cubes of roasted butternut squash with a tart green apple and your favorite greens. Sprinkle with Archer Farms Pumpkin Spice Glazed Pepitas or Pumpkin Spice Glazed Pecans and drizzle with a simple vinaigrette. Perfection!Target Pumpkin 5

Grab and go
Snack time! Throw Archer Farms Pumpkin Spice Monster Trail Mix or Pumpkin Spice Snack Bites in your bag for an afternoon pick-me-up.

Or customize a mix with  Pumpkin Spice Caramel Corn, Coated Almonds and Pretzels and your favorite add-ins.

Delightful dinner
Even dinner gets a pumpkin kick. Top your chili with Archer Farms Pumpkin Tortilla Chips or garnish your soup with a sprinkling of Roasted Salted Pepitas.

DessertSweet treats
Save room for a sweet treat. It couldn’t be easier to whip up some delicious Archer Farms Pumpkin Caramel Streusel Blondies or Pumpkin Toffee Cupcakes for the perfect ending to your pumpkin-spice-themed day.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.