Target’s Jeff Jones Calls an Uber

Target Jeff jonesTarget  Chief Marketing Officer Jeff Jones has resigned after more than four years at the Minneapolis-based retailer. Jones, is joining taxi-disruptor  Uber as the San Francisco online company’s president of ridesharing.

Jones replaces Uber co-founder Ryan Graves, who will move to lead new business ventures like UberEats and UberRush.

“As we grow, marketing is becoming more and more of a thing, and it was clear we needed a real infusion of talent on that front,” Kalanick said.

Jones joined Target after a six-year run at McKinney, where he was managing partner and president for the Durham, N.C.-based advertising agency.

Statement from Brian Cornell Regarding Jeff Jones

This morning Target Corporation announced that Jeff Jones, executive vice president, chief marketing officer will be departing the company, effective September 9, to pursue a new opportunity. Target chairman and CEO Brian Cornell issued the following statement:

“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future. He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives. Under his leadership, the team has also produced a number of unforgettable brand moments from the introduction of #MoreMusic during the industry’s biggest awards night to notable moments like our 2015 holiday campaign, which exceeded all previous brand measures. These campaigns not only drove the business, but created a deep, emotional connection with our guests. Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands.

I want to thank Jeff for his work on behalf of our brand, our business and the Target team. He’s been an important partner during my time at Target, and I, along with the entire team, wish him well in his future endeavors.

Target’s marketing team is world class and we are well positioned headed into the important holiday season. Looking ahead, we will be undergoing an extensive internal and external search for our next chief marketing officer.”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.