PB CAREERS: Walmart – Design Manager Private Brands

Merchandising and Global Sourcing

Position Description

  • Manages packaging design projects by initiating and analyzing industry research and analysis; collaborating with cross-functional teams (for example, Merchandising, Marketing) to prioritize and execute project objectives; providing business objectives and design briefings to vendors (for example, creative agencies); managing priorities to ensure time, cost and quality goals are achieved; identifying and communicating timeline constraints (for example, production effort, product timing, prototype construction time); collaborating with key stakeholders (for example, Merchandising, Marketing) and leadership to identify and resolve design issues; managing vendor relationships and providing feedback to the vendors; and maintaining design alignment with brand standards, guidelines, and business goals.
  • Manages the implementation of the design strategy under the guidance of senior design management by translating design goals and industry insights into packaging concepts; keeping up-to-date on industry trends, best practices, and the competitive landscape; provide guidance to Merchandising on design equity for the different brands within Private Brands; collaborating with cross-functional partners (for example, Marketing, Merchandising, agencies) to influence the development of design strategies; understanding the capabilities of design production and the impact on business goals and objectives (for example, impact of package design on sales); and partnering with management to help identify opportunities for new processes and packaging opportunities.
  • Conceptualizes and develops design brief content for packaging design initiatives and projects by creating design- and feature-oriented messaging and requirements in order to support prototype development; sharing expertise across cross-functional stakeholders (for example, Merchandising, Marketing); researching industry standards and trends; providing packaging design subject matter expertise to key stakeholders (for example, Merchandising, Marketing); collaborating with key stakeholders (for example, Merchandising, Marketing) to finalize development of packaging design requirements and approve packaging design prototypes; communicating design briefs and prototype feedback to creative agencies and cross functional leadership; and validating on-brand consistency.
  • Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning.
  • Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness.
  • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.

Minimum Qualifications
Bachelor’s degree in Marketing, Design, Business, or related field and 3 years’ experience in packaging design, developing creative briefs, marketing, or related field OR 5 years’ experience in packaging design, developing creative briefs, marketing, or related field.

Additional Preferred Qualifications

  • 5 years’ experience in design.
  • 5 years’ experience in print and packaging.
  • 5 years’ experience in identity design.
  • 5 years’ experience in brand building.
  • 5 years’ experience with Microsoft Office suite (for example, Excel, PowerPoint), Photoshop, Illustrator, InDesign, and Acrobat.
  • 5 years retail private brand experience.

Employment Type: Full Time
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.