The retailer who has reported negative numbers for the last six fiscal years announced plans earlier this year to seek buyers or partners for its Kenmore, Craftsman and DieHard private brands. Their goal is over course to exploit what may be the last truly valuable asset they own. Sears provided an update on Thursday, saying it continues to explore strategic alternatives for the brands. The retailer is considering “potential partnerships or other transactions that could expand distribution of our brands and service offerings to realize significant growth,” the company said in a statement.
To date, Sears has had interest from U.S. and international retailers, manufacturers, investors and other firms but Sears expects to continue its evaluation over the next few months.
Sears already has a partnership with Ace Hardware, Grainger, Costco and Orchard Supply to sell Craftsman products.