Ahold Swaddles Baby in Nature’s Promise Free From

Ahold Natures Promise Free From Baby 1Ahold continues to innovate and grow its successful private brand Nature’s Promise Free From with the recent introduction of 6 new baby products Giant and Stop & Shop. The new products should prove to be a great addition to any new mom’s bassinet or bathroom.Ahold Natures Promise Free From Baby3

  • Baby Laundry
  • Baby Nursery Multipurpose Cleaner
  • Baby Plate and Bottle Liquid Dish
  • Baby Lotion
  • Baby 2 in 1 Shampoo and Body Wash
  • Baby Diaper Cream.

The sku’s join the Nature’s Promise Free From private brand line, which includes:

  • Air Freshener
  • Hand Wash
  • All Purpose Cleaner
  • Bathroom
  • Glass
  • Toilet Bowl
  • Laundry Liquid
  • Liquid Dish
  • Fabric Softener
  • Bath Tissue
  • Paper TowelsAhold Natures Promise Free From Baby2


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.