Ahold Swaddles Baby in Nature’s Promise Free From

Ahold Natures Promise Free From Baby 1Ahold continues to innovate and grow its successful private brand Nature’s Promise Free From with the recent introduction of 6 new baby products Giant and Stop & Shop. The new products should prove to be a great addition to any new mom’s bassinet or bathroom.Ahold Natures Promise Free From Baby3

  • Baby Laundry
  • Baby Nursery Multipurpose Cleaner
  • Baby Plate and Bottle Liquid Dish
  • Baby Lotion
  • Baby 2 in 1 Shampoo and Body Wash
  • Baby Diaper Cream.

The sku’s join the Nature’s Promise Free From private brand line, which includes:

  • Air Freshener
  • Hand Wash
  • All Purpose Cleaner
  • Bathroom
  • Glass
  • Toilet Bowl
  • Laundry Liquid
  • Liquid Dish
  • Fabric Softener
  • Bath Tissue
  • Paper TowelsAhold Natures Promise Free From Baby2


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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.