CVS Innovates With Private Brand K Cups for Colds

CVScupsCold and flu season is fast upon us, and Woonsocket-based drugstore CVS has a new private brand product idea –  a new, more convenient way to fight off the symptoms – OTC medicine delivered through a single-serve coffee brewer.

CVS Health released its new Day & Night Cold & Flu Relief Single Serve Cups in stores and online. It is the first foray into using K-Cups for medicinal beverage use.

The cups are filled with a beverage powder combined with pain reliever and medicines, similar to the version sold in pouches.

keurighed_pngThis version allows customers to place the cup directly in their Keurig machine and dispense the hot beverage instantly.

The nighttime formula is honey-lemon flavored and the daytime version is berry infused with mentol and green tea. A package sells for $8.49 online and comes with four cups of each formula.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.