Craftsman Celebrates 25th Anniversary Of Craftsman Club

craftsman club2Craftsman Club, the brand’s free membership community that gives tool enthusiasts access to exclusive deals, projects, expert tips, shop talk and amazing live events, will turn 25 in October 2016. To celebrate, Sears iconic tool private brand is partnering with NBC Sports to reward its members with legendary prizes through the Craftsman Club 25th Anniversary Sweepstakes. The sweepstakes offers incredible rewards, giving 25 winners a VIP trip to the AAA Texas 500 in Dallas on November 6; one of these lucky 25 winners will win a 2017 Chevy Silverado 1500 and be presented with the new vehicle live on NBC.

“For 25 years, Craftsman Club members have been at the core of the Craftsman brand, inspiring us with their endless pursuit of a job well done and their limitless pride in their local communities,” said Tom Park, president of Kenmore, Craftsman and DieHard brands. “The Craftsman Club 25th Anniversary Sweepstakes is our way of thanking our members and celebrating this milestone with them, whether they’re new to the Craftsman Club or an existing member.”

Now through October 16, Craftsman Club members can enter the Craftsman Club 25th Anniversary Sweepstakes for free by visiting www.Craftsman.com/25 and completing the online entry form. Live before the AAA Texas 500, winners will participate in a special giveaway ceremony where one individual will drive home with the new truck, loaded with a Craftsman full size deep crossover truck box.

In addition to entering the sweepstakes, members can play the Craftsman Club 25th Anniversary Daily Instant Win Game for a shot at winning a Craftsman 5-Drawer Tool Center, or $40 in Shop Your Way points towards the purchase of Craftsman tools at Sears or Sears.com. To view official sweepstakes rules and to learn about additional ways to earn Sweepstakes entries, visitwww.Craftsman.com/25.

The Craftsman brand is no stranger to racing, also serving as the title sponsor of the World of Outlaws Sprint Car and Late Model Series. In addition to increasing the payout for winning drivers, the Craftsman brand has shown up at World of Outlaws tracks all across the country to give Craftsman Club members special perks like free tickets, Craftsman gear and chances to win great prizes.

Founded in 1991, the Craftsman Club is a one-stop shop for professionals, hobbyists and weekend warriors to show off their work to fellow makers, get inspirational project ideas and seek and give advice. To see how Craftsman Club is celebrating its anniversary all year long, visit www.Craftsman.com/25 or follow #CraftsmanClub25th.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.