This past month industry trade magazine Brand Packaging published the article “Four Secrets for Brand Greatness Revealed” in the article they spoke with leaders at five agencies and asked them to share their secrets of how they help shape brands into greatness.
Take a few moments to read the article and learn the four secrets.
Below are a few quotes from me in the article:
“Tradeshows and conferences are other excellent learning tools. And being knee-deep daily in the industry’s trenches strengthens and empowers designers, “We stay tapped into the latest trends and industry developments with a robust program which includes: blogging (mypbrand.com) and social media outreach, industry conferences and trade magazines, and workshops and classes. Also, our global customer base provides rich travel opportunities to discover inspiration from Boston to Shanghai.” says Christopher Durham, founder, My Private Brand.
“Package design is critical to bringing your strategy to life,” says Durham. “However, great package design will not fix bad or nonexistent strategy. Every package design project we work on starts with strategy. We believe that the strategy must be centered around two key elements: first and foremost, the customer, and secondly, the specific business need or objective. Design and structure are then powerful tools that we use to solve the customer’s need or the specific business challenge.”
“Stop copying, mimicking or stealing,” says Durham. “Be unique. Be brave.”