Special Delivery From Aldi!

    Aldi Little Journey frontALDI knows parenting can be hectic, but grocery shopping shouldn’t be. This week ALDI introducing its firs private brand baby line, Little Journey. The new line features award-winning baby changing and feeding essentials, including organic puree pouches in a dozen varieties, at prices that will save parents up to 50% on their grocery bills. In honor of Little Journey supporting parents and little ones alike, ALDI also pledged more than $350,000 in the form of funds and baby changing essentials to the March of Dimes’ Give them tomorrow Campaign and Feeding America.

    Aldi Little Journey 1“With the introduction of Little Journey, we’re thrilled to now provide parents with an easier, more affordable way to shop for quality baby essentials,” said Liz Ruggles, director of marketing, ALDI, and a mom. “Additionally, through our work with March of Dimes and Feeding America, we’re excited to be able to give back to our communities and further support parents and babies around the country.”

    Aldi Little Journey 3ALDI values every customer – especially the little ones. The grocer pledged a $100,000 donation to the March of Dimes in support of the nonprofit’s Give them tomorrow Campaign. Through the donation, ALDI will help the March of Dimes with its mission to improve the health and wellness of moms and babies across the US through healthy pregnancy and prenatal care programs.

    Aldi Little Journey 4Dedicated to giving back to its communities, ALDI also partnered with Feeding America to distribute more than $200,000 worth of changing essentials to Feeding America member food banks around the country. Each ALDI store will work with its local Feeding America chapter to help bring these high-quality products to babies and parents in ALDI markets. In addition, ALDI made a $50,000 gift to Feeding America to support hunger-relief efforts.

    Aldi_JumboPk_Diapers_Newborn_Horizon_d876a4ea35And the celebration doesn’t end there. This month, ALDI kicks off a multifaceted marketing campaign featuring TV spots, radio commercials, online banner ads and a mobile marketing tour. From August through November, Little Journey will hit the road with the Little Journey Little Ones Rest Stop, a mobile ‘pop-up’ changing and feeding station. The roaming rest stop will visit festivals, celebrations and events across the country to hand out product samples and provide a safe, clean place for event-going parents to change and feed little ones.

    Passionate about saving shoppers time and money on weekly must-have items, Little Journey is another way ALDI is evolving to meet the varying needs of ALDI shoppers – and their growing families. ALDI is known for its simple, efficient approach to grocery shopping, and now that experience includes shopping for baby products. Little Journey helps parents save time and money in the grocery store, so they can spend more of both with the ones they love.

    Starting this month, ALDI will be stocking its shelves with affordably priced, high-quality Little Journey diapers, snacks and wipes to help keep babies (and their parents’ wallets) happy. With many products in the line awarded the prestigious Parent Tested Parent Approved Seal of Approval, parents can trust their children are getting the best.

    Cozy Changes: Little Journey’s award-winning changing essentials have children and parents covered with gentle cleansing wipes, diapers in six sizes for growing little ones and training pants for on-the-go toddlers.

    Friendly Feedings: ALDI understands every child’s feeding journey is unique. To help, the Little Journey range of powder formulas features four infant formulas, including sensitive and soy-based, as well as one toddler formula to give tiny tummies the expert-recommended nutrition they need.

    Sensible Snacking: As your child grows, so does Little Journey. The line’s award-winning infant-to-toddler snacks are easy for little ones to chew and just the right size for little fingers to manage. Clearly labeled for every stage of a child’s development and with products including organic puree pouches, baked whole grain corn snacks, Yogurt Bites and more, Little Journey snacks are tasty treats little ones will love, made from ingredients parents will feel good about.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.