This past week online deals retailer Groupon announced an expansion of its popular fitness-related deals business, which ranges from local yoga classes and gym memberships to fitness trackers and workout gear, to include a new private brand women’s activewear clothing line named Form+Focus. Available exclusively through Groupon Goods––the company’s consumer products channel––Form+Focus targets Groupon’s core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around.
“We’ve seen significant demand for this type of clothing––especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” Jacob Hawkins, vice president, Groupon Goods North America. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”
Form+Focus is Groupon’s sixth private-label brand. Other Groupon Goods private brands include: women’s apparel, footwear and accessory brands––Sociology and Olive Street, men’s apparel, footwear and accessories––Oak & Rush, home goods––Wexley Homeand pet goods––Franklin Fox.
Form+Focus activewear is available in a wide range of colors and sizes. Launch deals on Groupon Goods include: