groupon - F+F1This past week online deals retailer Groupon announced an expansion of its popular fitness-related deals business, which ranges from local yoga classes and gym memberships to fitness trackers and workout gear, to include a new private brand women’s activewear clothing line named Form+Focus. Available exclusively through Groupon Goods––the company’s consumer products channel––Form+Focus targets Groupon’s core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around.

“We’ve seen significant demand for this type of clothing––especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” Jacob Hawkins, vice president, Groupon Goods North America. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”

Form+Focus is Groupon’s sixth private-label brand. Other Groupon Goods private brands include: women’s apparel, footwear and accessory brands––Sociology and Olive Street, men’s apparel, footwear and accessories––Oak & Rush, home goods––Wexley Homeand pet goods––Franklin Fox.

Form+Focus activewear is available in a wide range of colors and sizes. Launch deals on Groupon Goods include:


Open Back Long Sleeve Top––$18.99
Tie Back Seamless Tank––$11.99
High Neckline Racerback Tank––$11.99
Twisted Back Seamless Tank––$11.99


SkinnyFix Geo-Printed Control Top Leggings––$14.99
SkinnyFix Tie Dye Waist Control Top Capri ––$12.99
Running Shorts (2-Pack)––$22.99
Seamless Shorts (2-Pack)––$12.99


Seamless Tie-Dye Sports Bra (2-Pack)––$19.99
Multi-Strap Seamless Sports Bra (2-Pack)––$19.99

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.