Chris Sliva Elected President of TreeHouse Foods

CHRIS silva - treehouse foodsTreeHouse Foods announced today that Christopher D. Sliva has been elected President of TreeHouse Foods. Most recently, Mr. Sliva served as Executive Vice President and Chief Operating Officer of TreeHouse Foods and President of Bay Valley Foods. In this broadened capacity, Mr. Sliva will have operating responsibility for both operating companies – Bay Valley Foods and TreeHouse Private Brands.

“Chris’ contributions over the last four years have both strengthened and advanced our organization and culture,” said Sam K. Reed, Chairman and Chief Executive Officer of TreeHouse Foods. “I’m proud of the way Chris has led our Company through the operational complexity that is inherent in private label. Because of his leadership and efforts to focus our organization on simplification, our legacy business has delivered gross margin expansion year in, year out.”

Mr. Reed continued, “Chris has also been the driving force in focusing our organization on the private label fundamentals of customers, categories, consumers and organizational capabilities. As we look forward, it is under Chris’ tutelage that we are designing an organizational structure to deliver on the transformative potential of the TreeHouse promise to our customers.”

Mr. Sliva joined TreeHouse in July 2012 from Dean Foods where he held various positions during his six-year tenure, including Chief Commercial Officer for the Fresh Dairy Direct Business, President and Chief Operating Officer of the Morningstar subsidiary, and Chief Customer Officer for WhiteWave Foods. Prior to that, Mr. Sliva held various sales and marketing positions with Eastman Kodak Company, Fort James Corporation and Procter & Gamble Distributing Company. Mr. Sliva earned his Bachelor of Science in Business Administration from Washington University.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.