Crunch Time! 7-Eleven Gives Away 1 Million 7-Select Chips

7eleven freee chips frontThe world’s largest convenience retailer 7-Eleven is giving away 1 million single-serve bags of 7-Select private brand chips through Sunday, Aug. 7

7Rewards members can purchase any 7-Select bottled beverage and scan the 7-Eleven mobile app to receive a FREE 2.25 oz. or 2.5 oz. bag of 7-Select chips at participating 7-Eleven stores, while supplies last.

7eleven1millionTo participate in the One Million Chip Free-For-All customers must be a registered 7Rewards member and use 7‑Eleven’s mobile app, available in the Apple App Store or Google Play. The member’s unique, scannable barcode and digital punch card are located on the app’s home screen for easier use.

7-Select chips come in a variety of flavor-forward combinations. New flavors include Smoked Gouda Kettle, Sundried Tomato Kettle, Sriracha Kettle, Hot Italian Sausage, Wasabi Soy, Prime Rib and Spicy Guacamole.

Featured 7-Select beverages eligible in the “One Million Chip Free-For-All” include all 7-Select bottled water including cases, plus sweet and unsweet take-home iced teas, 7-Select Go!Smart coconut water, 7-Select juices and new premium beverages like:

  • 7-Select PURE Water– 7-Eleven’s private brand premium water with added electrolytes and minerals is pure, great tasting, refreshing and hydrating.
  • 7-Select GO!Smart Organic Teas – These delicious teas are brewed with premium ingredients including organic tea leaves and sugar. They are available in a range of caffeine levels to make the drink the perfect better-for-you option. 7-Select sweet and unsweet iced teas are also eligible for the chip giveaway.
  • 7-Select Premium Sodas Crafted by Jones Soda Co. – This unique beverage line brings new, energizing and refreshing craft sodas to 7-Eleven. Sweetened with real cane sugar, the craft sodas are available in five bold flavors: Blueberry Smash, CocoLocoLiliNut, Twisted Citrus, Tropical Slam Rambutan and Fruit Loose.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.