HPC_HB_snacks_desktop_header_1500x375In its effort to conquer the world and generally scare the hell out of traditional retailers Amazon continues to expend its private brand offerings this time Happy Belly expands from coffee to nuts and mixes with a tease of much more.

The Amazon website describes it this way:71oDejL1zyL._SX522_


Happy Belly brings you high-quality snacks, delivered right to your door. Choose from single variety snacks like unroasted and unsalted almonds and walnuts, to lightly sea salted, roasted almonds and cashews.

For added variety, explore crunchy, salted nut mixes or flavorful combinations of trail mixes. Whether you’re enjoying them on the go, or adding to your favorite recipes, Happy Belly snacks come in stand-up, resealable bags to help ensure maximum freshness, all the way down to the last handful.91DVevZ1LIL._SX522_

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.