Circle K Launches Traffic Cigarettes

Traffic-Cigarettes_072716Raleigh, NC based convenience store Circle K has introduced a new control/private brand in cigarettes, Traffic. The retailer is stocking the brand in its stores in 40 states. The consumer products division of U.S. Tobacco Cooperative Inc. (USTC), Premier Manufacturing of Chesterfield, Mo., is supplying the cigarettes.

Traffic is a control-label cigarette brands for Circle K vs. private label, according to USTC, which retains ownership of the brand.

Circle K already carries its own private brand cigarettes, Crown, which parent company Couche-Tard launched in across its retail brand in 2012.

traffic-cigarette-packs“We are extremely pleased to be partnering with Circle K. We look forward to supplying Circle K convenience stores with the highest quality U.S. tobacco products as they continue their growth here,” said USTC CEO Stuart Thompson. 

The national rollout of Traffic cigarettes into Circle K locations was completed in June. The cigarettes will be supported with a national advertising campaign and on-going promotional support in Circle K c-stores.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.