Chicago-based retailer Sears Holdings has introduced a “voice-controlled intelligent shopper” that is strikingly similar to Amazon’s Echo Dot smart speaker and its Alexa virtual assistant. The Kenmore private brand device, known as Alfie, is available on Kmart and Sears websites.
At just $50, it has a significant price advantage over Amazon’s Echo Dot at $90, or the Echo for $180.
According to the website:
With the simple push of a button, tell Alfie what you need, and let it shop for you! With nearly unlimited access to a comprehensive market of goods, Alfie will personalize the experience and carefully shop, suggest, and fetch you all the merchandise and goods you normally shop for online or in-stores. Alfie makes it easy and saves you time! No hidden costs or mark-ups, no service fees – just connect to your wifi and start enjoying.
Personal Shopping: Get what you want, product reviews you require, prices you approve and delivery to your liking
Groceries: Shop item by item, schedule reorders, or build a shopping list. Perishable grocery delivery available in select areas
Perfect Gifts: Describe the recipient and Alfie does the shopping for you, saving you time
Gets Smarter: Alfie learns your needs and preferences the more you use it…
The retailer is introducing a line of smart-home products, including a Kenmore refrigerator and a Kenmore smart thermostat.