Meet Alfie at Sears!

    Sears meet_alfie_backgroundChicago-based retailer Sears Holdings has introduced a “voice-controlled intelligent shopper” that is strikingly similar to Amazon’s Echo Dot smart speaker and its Alexa virtual assistant. The Kenmore private brand device, known as Alfie, is available on Kmart and Sears websites.

    At just $50, it has a significant price advantage over Amazon’s Echo Dot at $90, or the Echo for $180.

    According to the website:

    With the simple push of a button, tell Alfie what you need, and let it shop for you!  With nearly unlimited access to a comprehensive market of goods, Alfie will personalize the experience and carefully shop, suggest, and fetch you all the merchandise and goods you normally shop for online or in-stores. Alfie makes it easy and saves you time!  No hidden costs or mark-ups, no service fees – just connect to your wifi and start enjoying.

    Personal Shopping:   Get what you want, product reviews you require, prices you approve and delivery to your liking

    Groceries:  Shop item by item, schedule reorders, or build a shopping list.  Perishable grocery delivery available in select areas

    Perfect Gifts:  Describe the recipient and Alfie does the shopping for you, saving you time

    Gets Smarter: Alfie learns your needs and preferences the more you use it…

    The retailer is introducing a line of smart-home products, including a Kenmore refrigerator and a Kenmore smart thermostat.

    Previous articleAhold & Delhaize Tie The Knot
    Next articleTesco’s Christmas In July
    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.