Experience…A Taste of ALDI.

As a part of its continued commitment to its private brand quality and taste discount grocer Aldi invited 10 California-based food lovers to the beautiful Bridlewood Estate Winery, framed by hillside vineyards and nestled in the Santa Ynez Mountains all to experience…A Taste of ALDI.

The guests enjoyed a gourmet dinner created by Bon Appétit’s Chef Mary Nolan and were challenged to guess which items came from ALDI. The meal was complemented by ALDI vino that’s simply Best in Glass.

Take a peek at what Chef Mary created using beautiful, fresh ingredients from ALDI and what our new foodie friends thought. Can you guess what items are from ALDI? Watch the video to find out!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.