A singular design for unique people. That’s the new packaging for Rioja Viñas Altas, El Corte Inglés’ private brand. Wine labels with personality. From the youngest and hipster to the exclusive and gentleman reserve. And of course we can’t forget the ladies rosé.
This range is formed by five references, one for each kind of wine. It launch’s the new Viñas Altas identity. Agency Supperstudio developed the new brand packaging around a vine shoot and a simple creative proposal: whoever you are there is a good reason to enjoy a cup of Viñas Altas Rioja wine.
This is a design with a big challenge: to change the actual brand image and create a new one relevant to a innovative, modern and contemporary consumer. The material selected, the Fasson Martele extra white label from Avery Dennison, and the finishing techniques reinforce the product attributes and built a more premium brand perception.