Craftsman House
(Photo by G. Andrew Boyd, | The Times-Picayune)

This week the New Orleans daily newspaper The Times Picayune features a look at a lovingly restored 1912 craftsman cottage in the heart of Old Slidell. The home is owned by Michael Hickerson and his partner David Munroe and is thought to be an original Sears private brand kit house. The retailer sold private brand kit homes through mail order from 1908 to 1940. The kits came with all the essentials to build the house, and more than 70,000 of them were sold.

Read the entire article “A Craftsman cottage in Olde Towne Slidell lovingly reborn: House Tour”

(Photo by G. Andrew Boyd, | The Times-Picayune)
(Photo by G. Andrew Boyd, | The Times-Picayune)


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.